Websites and landing pages
We design fast, professional websites, landing pages, and corporate portals that clearly present the offering, capture inquiries, and support sales.
We build business websites that are not only visually appealing but also support commercial objectives. A website should explain the offering, guide the customer to contact, capture inquiries, support SEO, measure conversion, and connect to company tools: CRM, forms, chatbot, email, analytics, and automations. We create corporate websites, landing pages, industry portals, knowledge bases, service pages, and sites ready for further development.
Data source or triggering event. company offering can trigger the process or supply SmartCodeIT Website Growth System with data that subsequently feeds statuses, automation and reporting.
A good corporate website is not just a business card. It is a hub for communication, sales, SEO, analytics, and contact automation.
Websites and landing pages: when does it make sense and where should you start?
At SmartCodeIT, this means designing a practical operating system around the company's process: data, statuses, integrations, automation, reporting and exception control. We define scope after reviewing the process, tools, data quality, risks and the expected outcome of the first stage.
Important: automation supports the process and team decisions, but it does not replace strategy, data quality, business accountability or human control in high-risk matters.
Not sure where to start?
Choose the closest business problem. This helps identify an audit, MVP or broader implementation.
I want a website that presents the company professionally
We structure the offering, sections, CTAs, forms, and SEO basics for a Business corporate website.
I want to promote a single service or campaign
We design a landing page with a single decision path, form, analytics, and sales-focused content.
I want a website with a form, CRM, and chatbot
We connect the website with forms, contact automation, an AI advisor, CRM, and conversion tracking.
A website should explain the offering and guide the customer towards action
A professional corporate website helps the customer quickly understand what the company does, who it serves, which problem it solves, which services it offers, and how to initiate contact.
At SmartCodeIT, we design websites as business tools, not just graphic layers. We take into account information architecture, content, SEO, CTAs, forms, integrations, analytics, speed, responsiveness, accessibility, and future scalability.
Not every company needs a web application right away. Sometimes the best first step is a professional website or landing page that clearly presents the offering, captures inquiries, and allows you to test interest in a service or product.
- corporate website
- landing page
- corporate portal
- industry portal
- blog or knowledge base
- CMS
- contact forms
- lead-qualification forms
- CRM integration
- email integration
- chatbot or AI advisor
- on-site calculator
- FAQ
- pricing packages
- case studies
- conversion analytics
- technical SEO
- Core Web Vitals
- accessibility
- Open Graph
- sitemap
When does a corporate website or portal make the most sense?
A new website makes sense when the current site does not explain the offering, does not lead to contact, does not measure conversions, or does not provide a solid foundation for SEO, content, and integrations.
The current website does not present the full offering
The customer does not understand what the company does, which services it offers, and why it is worth getting in touch.
The company wants to generate more inquiries
Stronger CTAs, forms, landing pages, conversion analytics, and a clear contact path are needed.
The offering is complex
The company has many services, industries, packages, or customer segments and needs good information architecture.
The website is slow or performs poorly on mobile
Slow loading, weak mobile UX, and form issues reduce website effectiveness.
There is no SEO or expert content
The website does not answer customer questions and has no knowledge base, FAQ, or in-depth service subpages.
Forms are not integrated
Inquiries go only to e-mail, without CRM, automation, source tracking, or conversion measurement.
The company is launching a new service
A landing page allows you to test offer communication and collect inquiries before a larger investment.
The company wants to appear more professional
A new website organizes brand image, offering, visuals, content, trust elements, and the contact process.
The website should be a foundation for further development
A well-designed website can later evolve into a portal, client panel, knowledge base, or application.
For companies that want the website to genuinely support sales and communication
B2B service companies
Websites that present specialization, collaboration process, packages, FAQ, implementation scenarios, and an inquiry form.
- IT
- advisory
- automations
- consulting
- technical services
- B2B
Technology companies
Websites for companies building software, AI, automations, SaaS, integrations, dashboards, and digital products.
- software house
- SaaS
- AI
- API integrator
- startup
Companies with extensive offerings
We help organize many services, industries, packages, and implementation scenarios into a clear structure.
- service catalog
- service subpages
- industries
- FAQ
- price list
Companies selling via campaigns
Landing pages for Google Ads, LinkedIn Ads, Meta Ads, e-mailing, webinars, or partner campaigns.
- lead magnet
- form
- service campaign
- demo
- consultation
Companies with extensive expert knowledge
We build knowledge bases, blogs, guides, FAQs, and content that answers customer questions and supports visibility.
- knowledge center
- guides
- articles
- checklists
- FAQ
Companies with a consultative sales process
Websites with a qualifying form that captures service type, budget, timeline, industry, and customer problem.
- consultation
- audit
- brief
- quote
- form
Companies that need a portal
Industry, informational, or corporate portals with categories, content, search, forms, and CMS.
- knowledge portal
- partner portal
- offer portal
- industry portal
Companies modernizing an old website
We rebuild legacy websites and improve UX, SEO, speed, content, structure, and integrations.
- redesign
- migration
- CMS
- SEO
- performance
Companies developing their brand in Poland and abroad
We prepare multilingual websites and communication for companies operating remotely, domestically, and internationally.
- PL/EN
- international offering
- SEO
- Open Graph
- forms
Companies preparing a digital product
A landing page or demo site can be the first step before an MVP, SaaS, or web application.
- SaaS
- MVP
- waitlist
- demo
- beta tests
What can we implement on the site?
We treat the website as a communication system: content, SEO, form, CRM, chatbot, analytics, performance, and development.
Inquiry form to CRM
The lead goes directly into the sales process and the team sees the source and context of the inquiry.
Consultation form
Before the first call, the user selects the service, budget, date, and describes the problem.
Campaign landing page
One offer, a clear message, CTA, form, and conversion events.
SEO knowledge base
Articles, FAQs, and internal linking lead from the client’s question to the service and contact.
On-site chatbot
The bot responds based on FAQs and the knowledge base, qualifies the case, and passes it on when a human is needed.
Service calculator
An interactive quiz helps the client understand the scope, options, and indicative budget.
Pricing packages section
Start, Business, and Advanced packages show budget thresholds and the scope of cooperation.
Case studies and scenarios
A description of the problem, solution, and effect helps explain the service using specific examples.
Newsletter or lead magnet
Expert content and a consent form can feed the contact list and client education flows.
E-mail integration
The form sends a confirmation to the user and a task or alert to the team.
Conversion analytics
We measure visits, CTAs, forms, traffic sources, and the most important user paths.
Open Graph and social graphics
The link to the site looks professional when shared in messengers and social media.
Technical SEO
Meta data, headings, schema, sitemap, canonical, and internal linking organize the site for search engines and AI.
Performance and Core Web Vitals
We optimize images, bundles, lazy loading, LCP, INP, CLS, and basic monitoring.
CMS and content editing
The CMS panel allows you to expand the blog, services, knowledge base, and sections without involving a developer every time.
Automation integration
The form can trigger a webhook, Make, n8n, API, task, CRM, or e-mail.
Explore an implementation scenario
Select a card to review the workflow, participating systems, input data, risks and recommended package.
The inquiry does not get lost in the inbox and reaches the right person faster.
First we select the right type of solution
A common mistake is that a company orders a website but in practice needs an application with login, panels, and processes. Or the opposite: it wants to build a system right away, even though a good site with a form, offer, and analytics is enough at the start.
Website
Best suited for presenting the company, offer, services, content, forms, SEO, campaigns, and generating inquiries.
Choose this when your goal is visibility, trust, contact, service sales, and client education.- corporate website
- service website
- landing page
- blog
- knowledge base
- recruitment page
- campaign landing page
Corporate portal
An extensive site with many sections, categories, forms, a knowledge base, search, content, and integrations.
Choose this when the company has a lot of content, many services, several audience groups, or wants to build a long-term content channel.- industry portal
- knowledge portal
- partner portal
- education center
- offer portal
- service catalog
Web application
A system with login, roles, user data, processes, statuses, panels, and business logic.
Choose this when the user is supposed to do work in the system, manage data, have an account, roles, statuses, and processes.- CRM
- client panel
- booking system
- work order system
- SaaS
- operational application
| Option | Start time | Starting cost | Flexibility | Maintenance | When to choose |
|---|---|---|---|---|---|
| Website | fast | lower | medium | low / medium | Best suited for presenting the company, offer, services, content, forms, SEO, campaigns, and generating inquiries. |
| Corporate portal | fast | lower | medium | low / medium | An extensive site with many sections, categories, forms, a knowledge base, search, content, and integrations. |
| Web application | medium | medium | high | planned | A system with login, roles, user data, processes, statuses, panels, and business logic. |
Website as a hub for communication, SEO, and conversion
We design the site as a layer of content, technology, forms, integrations, and analytics. This way it can develop the offer, support campaigns, feed the CRM, and answer client questions.
- information architecture
- home page
- service subpages
- CTA
- forms
- knowledge base
- FAQ
- case studies
- technical SEO
- AEO/GEO
- schema
- Open Graph
- CMS
- CRM
- chatbot
- analytics
- Core Web Vitals
- accessibility
- hosting
- maintenance
Most common integrations and technical components
Strategy and content
UX/UI and conversion
SEO/AEO/GEO
Integrations
Quality and growth
Website Quality Layer
A good site must be fast, clear, responsive, measurable, and maintainable. Therefore we verify quality not only at the visual level, but also for SEO, forms, accessibility, and integrations.
Site ready for SEO, AEO, and GEO
A modern corporate website should be understandable not only for the user, but also for search engines and generative answer systems. That is why we design content that clearly answers the questions: what you do, for whom, in what scope, with what process, and from which budget level.
Website and portal packages
Prices are net amounts. The final quote depends on the number of subpages, UX/UI scope, content, CMS, integrations, forms, SEO, chatbot, analytics, animations, language versions, migration, and post-launch support.
Website consultation
from $155 netFor companies that want to quickly assess whether they need a landing page, corporate website, portal, redesign, or web application.
- discussion of the website goal
- initial review of the current website
- direction recommendation
- first-stage priorities
- indicative scope
Website, SEO, and conversion audit
from $501 netFor companies that have a website but do not know what is blocking inquiries, SEO, performance, forms, or trust.
- UX audit
- technical SEO audit
- Core Web Vitals
- forms and CTAs
- Open Graph
- list of recommendations
- improvement plan
Sales landing page
from $1,291 netFor campaigns, a single service, product, webinar, consultation, or testing a new offer.
- landing page structure
- copy and CTAs
- form
- basic SEO
- event analytics
- Open Graph
- 14 days of support
Starter corporate website
from $2,346 netFor companies that need a professional website with an offer, contact, basic SEO, and a form.
- home page
- basic subpages
- contact form
- technical SEO
- mobile-first
- Open Graph
- user manual
Business corporate website
from $3,927 netFor companies that want to structure their offer, service subpages, FAQ, forms, analytics, and sales-supporting content.
- information architecture
- service subpages
- FAQ and schema
- forms
- analytics
- CMS basics
- 30 days of support
Corporate portal / content hub
from $6,562 netFor companies with a large number of services, content, audience segments, a knowledge base, or a long-term SEO/AEO/GEO strategy.
- portal with CMS
- categories
- knowledge base
- search engine optional
- schema
- internal linking
- content dashboard
Website with chatbot and CRM
from $5,244 netFor companies that want to connect the website with a form, AI advisor, knowledge base, CRM, and contact automation.
- qualifying form
- FAQ/AI chatbot
- CRM integration
- webhooks
- email notifications
- query logs
- conversation testing
SEO / AEO / GEO knowledge base
from $3,400 netFor companies that want to answer customer questions, develop expert content, and strengthen visibility.
- category structure
- article template
- FAQ
- linking to services
- schema
- basic content plan
- CTA
Website redesign and migration
from $2,609 netFor companies that have an outdated website and want to improve design, UX, SEO, performance, forms, and structure.
- current website audit
- new UX/UI
- content migration
- redirects
- technical SEO
- form testing
- production deployment
Ongoing website maintenance
from $316 net per monthFor active websites that require content updates, monitoring, fixes, enhancements, and conversion analysis.
- form monitoring
- minor fixes
- updates
- backup
- content development
- monthly report
- recommendations
Net prices. Hosting, domains, CMS licenses, images, paid fonts, analytics tools, e-mail systems, CRM, chatbots, AI models, and external APIs may be billed separately.
| Package | Starting price | Time | Scope | Integrations | Support | Who it is for |
|---|---|---|---|---|---|---|
| Website consultation | from $155 | 30–60 min | discussion of the website goal, initial review of the current website, direction recommendation | optional | depending on scope | For companies that want to quickly assess whether they need a landing page, corporate website, portal, redesign, or web application. |
| Website, SEO, and conversion audit | from $501 | 3-7 days | UX audit, technical SEO audit, Core Web Vitals | optional | depending on scope | For companies that have a website but do not know what is blocking inquiries, SEO, performance, forms, or trust. |
| Sales landing page | from $1,291 | 1-3 weeks | landing page structure, copy and CTAs, form | optional | 14 days of support | For campaigns, a single service, product, webinar, consultation, or testing a new offer. |
| Starter corporate website | from $2,346 | 2–5 weeks | homepage, basic subpages, contact form | optional | depending on scope | For companies that need a professional website with an offer, contact, basic SEO, and a form. |
| Business corporate website | from $3,927 | 4-8 weeks | information architecture, service subpages, FAQ and schema | optional | 30 days of support | For companies that want to structure their offer, service subpages, FAQ, forms, analytics, and sales-supporting content. |
| Corporate portal / content hub | from $6,562 | 6-12 weeks | portal with CMS, categories, knowledge base | yes / optional | depending on scope | For companies with a large number of services, content, audience segments, a knowledge base, or a long-term SEO/AEO/GEO strategy. |
| Website with chatbot and CRM | from $5,244 | 4-8 weeks | qualifying form, FAQ/AI chatbot, CRM integration | yes / optional | depending on scope | For companies that want to connect the website with a form, AI advisor, knowledge base, CRM, and contact automation. |
| SEO / AEO / GEO knowledge base | from $3,400 | 3-6 weeks | category structure, article template, FAQ | optional | depending on scope | For companies that want to answer customer questions, develop expert content, and strengthen visibility. |
| Website redesign and migration | from $2,609 | 3–8 weeks | current website audit, new UX/UI, content migration | optional | depending on scope | For companies that have an outdated website and want to improve design, UX, SEO, performance, forms, and structure. |
| Ongoing website maintenance | from $316 per month | ongoing | form monitoring, minor fixes, updates | optional | depending on scope | For active websites that require content updates, monitoring, fixes, enhancements, and conversion analysis. |
Complexity and cost chart
The chart is indicative. Final pricing depends on the process, date, integrations, automation, technical requirements and maintenance scope.
What does the implementation cost depend on?
What kind of website does your company need?
Choose indicative answers. The result is a starting point for discussion, not an automated quotation.
What does implementation look like?
Consultation
We define the website goal, customer segments, offer, current issues, and expected outcome.
Strategy and structure
We design the information architecture: homepage, services, sections, CTAs, forms, knowledge base, and linking.
Content and SEO
We prepare or organize texts, headings, meta data, FAQs, service subpages, and structure for SEO/AEO/GEO.
UX/UI
We design the website look, sections, cards, CTAs, forms, mobile layouts, and sales components.
Development
We implement the website technically, CMS, forms, integrations, animations, and components.
Integrations
We connect the website with CRM, email, webhooks, analytics, chatbot, Make/n8n, or other tools.
Testing
We verify responsiveness, forms, SEO, performance, accessibility, errors, and links.
Publication
We deploy the website to production and configure the domain, SSL, sitemap, robots, Open Graph, and analytics.
Development
After launch, we analyze data, add content, improve conversion, and expand the website.
What do you receive after implementation?
What can a company gain after implementing a professional website?
A well-designed website can organize the offer, improve brand perception, simplify contact, support SEO/AEO/GEO content, and give the company a measurable path to an inquiry.
number of inquiries
A metric to observe after implementation.
conversion rate
A metric to observe after implementation.
CTA clicks
A metric to observe after implementation.
submitted forms
A metric to observe after implementation.
- more professional brand image
- clearer communication of the offer
- more inquiries from forms
- better service structure
- content supporting SEO/AEO/GEO
- ability to measure conversions
- CRM integration
- better performance on phones
- foundation for advertising campaigns
- base for further portal or application development
The results are illustrative. The actual effect depends on the quality of the process, date, traffic, team, and implementation scope.
The website should measure traffic, inquiries, and user decisions
After implementation, we observe which subpages, CTAs, forms, and traffic sources help users move to contact. This allows the website to be developed based on data, not only opinions.
- number of inquiries
- conversion rate
- CTA clicks
- submitted forms
- traffic sources
- organic traffic
- most visited subpages
- form errors
- Core Web Vitals
- inquiries from chatbot
- time on site
- phone / email clicks
forms
clicks
last 30 days
trend
mobile
forms
traffic
questions
channels
new contacts
Example implementation scenarios
B2B service company
The offer is complex, so we build a catalog of services, FAQ, packages, and a consultation form.
The client understands the offer faster and moves to an inquiry.Campaign landing page
Traffic from ads goes to a dedicated page with a single offer, strong CTA, form, and analytics.
The campaign has a measurable conversion path.Industry portal
The company has extensive expert knowledge, so we create a portal with categories, articles, FAQ, and links to services.
The content supports visibility and educates clients.Redesign of an old website
We rebuild UX/UI, structure, content, forms, and performance of a website that works poorly on mobile.
The website looks professional and guides users to contact more effectively.Website with CRM
We connect the form with CRM, tags, notifications, and inquiry source.
Sales can respond faster and see the inquiry history.Website with chatbot
We add an FAQ/AI chatbot with a knowledge base and fallback to a human.
The user gets an answer faster and can proceed to the form.SEO knowledge base
We create articles, FAQ, guides, and internal links to service subpages.
The website builds trust and supports visibility.Pre-application stage
We create a landing page, demo, signup form, and waitlist for a product idea.
The company verifies interest before the MVP.Is a website enough, or is a portal or application needed?
A website makes sense when the main goal is presenting the offer, content, SEO, forms, campaigns, and contact. A portal or application is needed when there is a large scale of content, logins, roles, statuses, or user work in the system.
When a website makes sense
- the goal is clear presentation of the offer
- forms and CTAs are required
- the company wants to develop SEO and a knowledge base
- traffic is to come from campaigns or search engines
- content can be organized without user logins
- the effect can be measured via forms and conversions
When a portal or application is needed
- users need accounts and roles
- the process requires statuses and panels
- a portal with a large volume of content and search is needed
- the client should work in the system, not only send an inquiry
- data requires individual user views
- business logic similar to a web application is needed
Company website ecosystem
We select technology based on the website’s goal
We do not enforce a single technology. We first verify the goal, content, update process, SEO, integrations, budget, and development plan.
| Option | Best for | Complexity | Cost | Flexibility | When to choose |
|---|---|---|---|---|---|
| Static landing page | campaigns and quick offer testing | low | lower | medium | when fast launch and a single goal matter |
| Next.js company website | fast, professional service pages | medium | medium | high | when performance, SEO, and growth are important |
| Next.js + CMS | websites with frequent content edits | medium | medium | high | when the team is to develop a blog, services, or knowledge base |
| WordPress | classic websites with CMS | medium | medium | medium | when the team knows WordPress and it fits the requirements |
| Webflow | marketing sites with fast design editing | medium | medium | medium | when the client process fits Webflow |
| Corporate portal | a lot of content, categories, and SEO | high | higher | high | when the website is to become a content channel |
| Website with chatbot | FAQ, qualification, and contact support | medium/high | higher | high | when users frequently ask similar questions |
| Website + CRM | forms in the sales process | medium/high | higher | high | when inquiries should go into the sales system |
| Pre-application stage | product or service validation | medium | medium | high | when the company does not want to build an application immediately |
Website designed around the offer, SEO, and measurement
We combine UX, copywriting, technology, SEO, analytics, and forms. The website is intended to be a communication and sales tool, not just a business card.
- we start from the offer and target audiences
- we organize the information architecture
- we design CTAs and forms
- we take care of SEO/AEO/GEO
- we measure conversions
- we connect CRM and automations
- we plan maintenance
Proposal
The website structure answers client questions and leads them to contact.
UX
Sections, cards, and CTAs guide the user through the decision.
SEO/AEO/GEO
Meta data, schema, FAQ, and internal linking are part of the implementation.
Forms
Inquiries are validated, measured, and can be sent to the CRM.
Analytics
CTAs, forms, and traffic sources are measured.
Development
The site can be extended with a portal, knowledge base, chatbot, or application.
What is usually connected with this service?
Frequently asked questions
How much does a professional website cost?
A website consultation starts from $155 net. A website audit from $501 net. A landing page from $1,291 net. A Start company website from $2,346 net, a Business website from $3,927 net, and a company portal from $6,562 net.
How long does it take to build a company website?
A landing page can usually be prepared in 1–3 weeks. A Start company website typically requires 2–5 weeks. A Business site with more subpages, CMS, content, and forms usually requires 4–8 weeks. A company portal may require 6–12 weeks or more.
What is the difference between a website and a web application?
A website mainly presents the offer, content, and forms. A web application includes login, roles, user data, processes, statuses, panels, and business logic. If the user is supposed to work inside the system, a web application is usually needed.
Will the site be prepared for SEO?
Yes, we can prepare the site structure, meta data, headings, FAQ, structured data, internal linking, sitemap, and content for SEO/AEO/GEO. However, we do not guarantee specific positions in Google, as they depend on many factors.
Can you add a CMS?
Yes. We can implement a CMS to edit content, a blog, knowledge base, service subpages, images, and site sections.
Can you write the website copy?
Yes. We can prepare the content structure, headings, service descriptions, FAQ, CTAs, SEO copy, sales sections, and microcopy for forms.
Can the site be connected to a CRM?
Yes. Forms can send data to a CRM, email, spreadsheet, Slack, Teams, Make, n8n, or another system. We can add the inquiry source, tags, automatic confirmations, and notifications.
Can you add an AI chatbot to the site?
Yes. The chatbot can answer questions from the FAQ and knowledge base, help select a service, qualify inquiries, and pass the conversation to a human.
Do you create landing pages for ads?
Yes. We create landing pages for Google Ads, LinkedIn Ads, Meta Ads, email campaigns, webinars, consultations, or specific services.
Do you support redesigning an old site?
Yes. We can analyze the current site and improve UX, structure, content, SEO, performance, forms, integrations, and design.
Will the site work well on mobile phones?
Yes. We design mobile-first sites with a responsive layout, clear forms, visible CTAs, and speed optimization.
Do you provide post-launch support?
Yes. Monthly care is possible, including updates, content development, fixes, form monitoring, conversion analysis, SEO, and new sections.
Can the site be created in Polish and English versions?
Yes. We can prepare a multilingual site, e.g., PL/EN, with an appropriate URL structure, meta data, and hreflang if needed.
What should be prepared before a quote?
It is best to prepare a company description, list of services, customer segments, examples of sites you like, and information about content, languages, forms, CMS, integrations, and expected timeline.
Can the site later evolve into an application?
Yes. The site can be the first stage. If later there is a need for login, a client panel, statuses, roles, or processes, you can plan development toward a web application.
Describe a site that should support sales
Based on a few sentences, we will prepare a recommendation: landing page, company website, portal, redesign, site with CRM, site with chatbot, knowledge base, or a stage before a web application.
kontakt@smartcodeit.pl · 882 121 238 · Gliwice / online
A professional website supports communication, sales, SEO, and conversion tracking, but it does not guarantee first place in Google, a specific number of inquiries, or a defined sales result. The effect depends on the offer, content, traffic, industry, competition, campaigns, SEO, and further development of the site.
Describe the process you want to improve.
A few concrete sentences are enough for us to suggest an audit, automation, an AI agent, a web application or a systems integration.